Customer perception determines how much value your customers associate with your product. Think of it as the story people tell about their experiences with your company. If their experiences differ ...

The gap between brand vision and positioning and customer perception isn’t always obvious at first. But it can be damaging. Over time, it can weaken loyalty, erode trust, and open the door for ...

The physical environment of your company can have a substantial impact on the way your customers or clients feel about your business. This can have a positive or negative reflection on perception and ...

When you’re forced to give a customer an answer that isn’t their first choice, perception counts for a whole lot. These conversations are where intuition, tone, and empathy can swing the pendulum one ...

We often hear and toss around the term “customer experience,” but what exactly does it mean? Customer experience can include a lot of elements, but it really boils down to the perception the customer ...

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too ...

Opinions expressed by Entrepreneur contributors are their own. Rebranding is one of the most high-stakes initiatives a company can undertake. But businesses often launch rebrands according to what ...

Think you have a successful CX strategy in place? Your customers might not agree. Learn exactly what the CX perception gap is and what causes it. Customers and organizations have widely different ...