Customer perception determines how much value your customers associate with your product. Think of it as the story people tell about their experiences with your company. If their experiences differ ...

We often hear and toss around the term “customer experience,” but what exactly does it mean? Customer experience can include a lot of elements, but it really boils down to the perception the customer ...

Building and maintaining a brand is not a “set it and forget it” strategy. In the age of constant consumption, brand relevance is key. Even the most well-known brands must take note of the impact of ...

When you’re forced to give a customer an answer that isn’t their first choice, perception counts for a whole lot. These conversations are where intuition, tone, and empathy can swing the pendulum one ...

The physical environment of your company can have a substantial impact on the way your customers or clients feel about your business. This can have a positive or negative reflection on perception and ...

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too ...