Summit Resources recently launched a new program meant to help dealers keep customers coming back to the dealership long after a vehicle purchase. The company explained the premise behind LoyaltyCash ...

Force Marketing wins GM Canada after-sales mandate, helping dealers improve retention, fixed ops, and customer communication.

Tucker Matheson is a co-founder and Managing Partner at Markacy, a digital marketing strategy firm headquartered in New York City. It's hard to get through a business day without hearing poor economic ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The business landscape is fierce. Your company is competing not only with your direct ...

The strange thing about working in the home comfort industry is that you are never able to get too comfortable. This is an industry of unavoidable weather-driven peaks and valleys where extremes can ...

If you run a subscription-based software company, you may want a customer-retention program that delivers renewals on time, with a price upsell, and with happy customers. However, landing all three is ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

Loyal customers are a beautiful thing. As they grow to trust your brand, they’ll buy more, and more expensive, products over time. This enduring loyalty positively impacts your customer retention rate ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Brands are shifting from traditional loyalty programs to 'Loyalty 3.0', leveraging smart QR codes and first-party data for ...

The first phase is about creating the foundation for a strong program, which starts well before you have your first renewal. The keys to success here are: The second phase is about driving growth, ...