Salesforce CEO Marc Benioff says AI and human customer service agents are indistinguishable. Benioff said AI agents had reached "another level of capability." Customer service is seen as one of the ...

Jotform found its roots as an online form builder that gave businesses and entrepreneurs the ability to create well-designed surveys, questionnaires, registration forms, and much, much more. Since its ...

Todd Pruzan, HBR: Welcome to the HBR Video Quick Take. I’m Todd Pruzan, Senior Editor for Research and Special Projects at Harvard Business Review. In our rapidly evolving business landscape, ...

NEW YORK--(BUSINESS WIRE)--Kustomer, the leader in AI-powered customer service, today announces the launch of the industry’s first fully AI-native customer service solution, empowering organizations ...

Forbes contributors publish independent expert analyses and insights. Tony Bradley covers the intersection of tech and entertainment. The pace of technological innovation has significantly raised ...

It’s not easy being a customer-service agent—particularly when those customers are so angry with a product that they want to yell at you down the phone. That’s the sort of rage that Sonos, a maker of ...

AI is revolutionizing customer service in 2025, offering speed, personalization and efficiency. But to avoid frustrating users, businesses must ensure the following things. AI has become essential in ...