Marketers have been striving to achieve customer understanding for decades. The pursuit is only getting more complex with the predominance of digital activity. “The aim of marketing is to know and ...

“If your retention is poor, then nothing else matters.” This statement by Brian Balfour should be front and center in the management discussions of every subscription-based business. Recurring revenue ...

Our new contributor Vaishali Dialani brings a unique perspective on customer experience (CX) from her position as a customer experience analyst with Konabos consulting. She not only writes about CX.

Budgets of companies and customers alike have been tightening by the minute, causing many businesses to ramp up their customer acquisition efforts drastically. It's an understandable reaction to tough ...

Nutshell reports that ethical AI practices in sales build customer trust through transparency, human oversight, and ...

An organization may hear many voices (Customer, Business, Employee, and Process). It is the voice of the customer (VOC) that is the driving voice. Additionally, it is what should be important to the ...

Today’s business environment is tough — as such, customer success has become a crucial aspect of generating revenue. It’s no longer enough to simply acquire new customers; retaining and expanding ...

Founder of Aileen Day Advisory, Aileen Day is Australia’s premium customer experience advisor, a coach, speaker and podcast host. My previous article was the first in what is now a series discussing ...

STAMFORD, Conn.--(BUSINESS WIRE)--Sales leaders looking to cultivate an adaptable sales organization should rethink their current sales efforts across three dimensions, according to Gartner, Inc.

Both customers and service providers must grasp the difference between a technology “deployment” and an “installation” to avoid shortcomings in security system usability, reliability, and operational ...