Overview: Practical projects show how data supports real decisions across industries and services.Analytics skills grow ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Read this guide for an overview of Google Analytics and how you can use all the data to your advantage to boost your SEO and digital marketing. Peter Drucker once said, “If you can’t measure it, you ...

In a tough global economy, sloppy decision making and "going with your gut" can get you punished--swiftly. That's why leading companies are increasingly turning to a new management discipline called ...

SMBs was just beginning. As a pioneer in the SaaS industry, Salesforce provided businesses with a platform that constantly monitored and recorded employee actions and tracked KPIs. The vast amount of ...

Data blending in Looker Studio (formerly Google Data Studio) is a powerful technique that allows you to combine data from multiple sources in a single report or visualization. You can create custom ...

A heatmap is a graphical representation of data using colors that represent different values. It's often used to demonstrate user behavior on a particular web page.

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges with privacy and data usage concerns.