As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. Every third business was using a data clean room (DCR) in 2023, and ...
In the world of data management, efficiency is king. That applies to businesses, but it also applies to educators and data ...
LiveRamp (NYSE: RAMP), the leading data collaboration partner, today announced it has been recognized as a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and ...
Free Snowflake Native Application appears to eliminate the complexity of self-managing a data clean room for non-technical users, analysts said. Snowflake on Thursday said it was making its Data Clean ...
A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that ...
Modern consumer-facing organizations rely on collaborative, data-driven decisions to fuel their business—yet the challenge is to do so with a keen focus on ensuring sound, well-maintained, accessible ...
The healthcare industry has a data paradox. Globally, there’s an estimated 2.5 zettabytes of healthcare data – but only a fraction of it is actually usable. And the overwhelming majority of that ...
The world runs on data. A hallmark of successful businesses is their ability to use quality facts and figures to their advantage. Unfortunately, data rarely arrives ready to use. Instead, businesses ...