Having dealt with GDPR for years, advertisers are accustomed to the strict privacy and data-sharing regulations that it entails. This need gave rise to what is referred to as “data clean rooms” that ...

The data cloud provider is buying Samooha, a developer of software that simplifies the process of building and operating a clean room system for sharing data under governed conditions. Data cloud ...

As cookie deprecation closes in on third-party data, the advertising industry must find new ways to approach audience targeting. In search of better-performing identity graphs, advertisers and ...

SAN FRANCISCO--(BUSINESS WIRE)--Habu, a global innovator in data clean room software, today announced a collaboration with Microsoft Azure to integrate its Data Clean Room applications with Azure ...

SAN FRANCISCO--(BUSINESS WIRE)--Habu, the global innovator in data clean room software, today announced a partnership with Databricks, the lakehouse company, that brings a native integration to each ...

Habu, a global provider of data clean room software, is partnering with Microsoft Azure to integrate its Data Clean Room applications with Azure confidential computing. The move will enable businesses ...

Cloud-based data warehouse company Snowflake on Tuesday announced its intent to acquire secure data-sharing software provider LeapYear Technologies in an effort to boost its data clean room ...

Data collaboration platform LiveRamp is acquiring data clean room software provider Habu in a cash and stock transaction valued at approximately $200 million, the companies announced. The acquisition ...

Data clean rooms are a go-to solution for addressing customer privacy when modeling data prior to buying ads. They allow partners to collaborate safely and privately using their first- second-, and ...