Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...
Companies investing in unified, managed and rich data layers will drive innovation in the coming decade. Through these ...
Forbes contributors publish independent expert analyses and insights. Chief Analyst & CEO, NAND Research. The storage world is quickly bifurcating in its approach to AI. Enterprise storage vendors sit ...
A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...
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