Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

Discover what data science is, its benefits, techniques, and real-world use cases in this comprehensive guide. Data science merges statistics, science, computing, machine learning, and other domain ...

At CES 2026, Instacart (CART) unveiled Data Hub, its new clean room solution that gives consumer packaged goods brands and their agency partners ...