Companies fail at database marketing for a variety of reasons, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Abacus. During ...

Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

Database marketing outsourcing is a strategic transaction for retailers. This type of outsourcing can facilitate the integration of diverse marketing channels e.g., web, social media, catalog and ...

Small business owners use databases to keep track of information about their customers. The information they store in their databases help them make marketing decisions and strategically target ...