When crowds quietly decide for individuals Keep reading on The WiC Project Lifestyle Blog & Miriam's Boutique: Home Goods, ...

Regret theory postulates that decision‐makers do not solely evaluate outcomes based on traditional expected utility; they also incorporate the anticipated emotional response resulting from realising ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

A group of three young women and two men of different ethnicities are in a business meeting in a modern day office. A bald man is talking to the group while there are laptops and documents on the ...

Betty faces a seemingly simple choice between an apple and a donut. But as we'll soon discover, the brain's decision-making process is far from straightforward. Betty is standing before the healthy ...

GenAI has become the third most frequent use case scenario in consumer roller coasters. A remarkable increase in the number ...

Balancing data-driven insights with intuition is crucial for effective decision-making, allowing entrepreneurs to see beyond the numbers and make connections that foster innovative solutions. While ...