All businesses, from startup coffee roasters to billion-dollar e-commerce companies, are vested in tracking their progress, figuring out what works and fixing what doesn’t. That’s where Key ...

In global hiring, that shift is transformative. Companies with consistent metrics unlock wider talent pools because they can ...

I remember working with a client who wanted to promote their startup, and they decided to go SEO-heavy. With huge amounts of content ready, they were able to generate impressive traffic, yet with very ...

While some experts expect a second honeymoon period for edtech, founders in the space need to change their tactics and learn how to get more results with less money. If you have a good product, a ...

Listen, I get it. When you’re in the entrepreneurial game, it’s tempting to zero in on one number: ROI or Return on Investment. It’s the classic, the old reliable. But let’s get real for a second — ...

Lead scoring is a powerful tool for law firms looking to prioritize their marketing efforts and focus on the most promising leads. To create an effective lead scoring model, it’s crucial to identify ...

Agile metrics are essential for tracking speed, efficiency and quality in software development. We all know that what gets measured gets improved. However, Agile metrics are often misunderstood, ...

The conventional product management wisdom suggests that one of the responsibilities of a product leader is to track and optimize metrics — quantitative measurements that reflect how people benefit ...