The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Candice Georgiadis Design ...

The design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given ...

Design thinking is not new. It’s been in practice as “human-centered design” for years as organizations, particularly large enterprises, embarked on the journey of building innovative organizations.

CHICAGO — The innovation team at Mars Wrigley’s headquarters in Chicago has been using the “design thinking” process for about the past seven years to drive value in its brands. How the company uses ...