Target has brought the Target Lady back with her bowl cut, red vest and over-exuberant approach to customer service and all things “Tergit” to help get the word out about Target Circle Week and ...

Target ROAS is the most sophisticated of Google’s smart bidding strategies. In previous articles, we’ve tackled Maximize Conversions, Target CPA and Maximize Conversion Value. This article explores ...

Google Ads introduced Target Cost-Per-Click (tCPC) bidding to Demand Gen campaigns, according to a help doc. How it works. When you use Target CPC, you’re telling Google the average price you’re ...

NEW YORK, April 2 (Reuters) - While streaming a favorite TV show as her baby naps, an ad for Enfamil NeuroPro infant formula pops on a new mother's screen. She whips out her phone to scan the ad's ...

Recognizing yourself in different forms of media through representation is a powerful thing. A little boy and his mom discovered just how powerful it was when he found an ad in the children’s clothing ...