As we exit a decade when Millennials stepped into parenthood (aka became known as parennials) and Gen Z so eloquently introduced the "Ok, Boomer" phenomenon to show their distaste for their ...

Young participants take part in the Fridays for Future climate demonstration. Generational researcher Rüdiger Maas cites the equation of Gen Z with Fridays for Future and sustainability. Marcel ...

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People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...