The life insurance industry is at a pivotal inflection point, moving from a general approach to one of laser-focused precision. Technology, shaped by new regulations, drives this shift and, most ...

Editor's note: This is the second in a three-part series exploring the main components of personalization in retail, digital and the intersection of dissonance and action. Part 1: AI's Role in Digital ...

When it comes to personalization, a growing number of customers expect businesses to understand and anticipate their needs. In fact, 73% of customers (download required) expected it in 2022, compared ...

This article was co-authored with Mike Froggatt, Senior Director, Analyst, at Gartner. Digital personalization is a ...

CivicScience Advertising, formerly known as Rulo, is making moves to guide brands through the increasingly complex world of digital engagement. It comes at a time when data-driven, ethical marketing ...

If there’s one thing that has revolutionized the way people browse online, it is personalization. This transformative experience, often felt as your social media app anticipating your needs, is ...

Over the past few years, a new type of digital platform has emerged that focuses on long-term, conversational interaction rather ...

51% say tools are finally working, but understanding customers remains a puzzle, according to the CMSWire State of Digital Customer Experience 2025 report. In this episode of CMSWire TV's The Digital ...

Imagine a world where your digital devices know you almost as well as your closest friends do. They anticipate your needs, adapt to your preferences, and offer experiences that feel uniquely yours.

Digital personalization is demanded by customers in 2024, and going the extra mile for effective personalization is a key differentiating factor. In 2024, the demand for digital personalization ...