Opal had no previous long-term strategy. Creativity was random, disparate and tactical. Communications were mass market, unstructured, seemingly random and produced on a reactive basis. This created ...

With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

first direct. It kick-starts sales of products and services and provides a springboard for the year ahead. After the traditional Christmas spending spree most of us will be assessing the state of our ...

SeQuel Response announced today the addition of a crucial senior executive who now holds the reins on the fast-growing direct marketing company's ambitious digital strategy. Turning to one of its ...

Gary Hennerberg loves sharing the results from a direct marketing campaign he helped create. Hennerberg, chief consultant with Hennerberg Group, specialists in direct marketing and creative services, ...

In this age of technology we live in, there's no shortage of ways to get your message out digitally. Social media alone has expanded the reach of savvy companies that cultivate Facebook, Twitter, ...

Opinions expressed by Entrepreneur contributors are their own. Whether you own a small or large company, effective marketing is critical for product promotions. Apart from creating brand awareness and ...

Reports of direct mail’s death have been greatly exaggerated. While it’s true that the amount of direct mail marketing has decreased over time, this is primarily because the United States has ...

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital shortcut to market access, credibility, and sales infrastructure. Previously, ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep your products top-of-mind and improve sales.