Michael Rubenstein, known for creating DoubleClick Ad Exchange and serving as president of AppNexus, has some "cool new stuff" up his sleeve. "I'm always working on developing new concepts to bring to ...
Currently, Chinese internet portals Sina, Sohu, CNTV and Phoenix New Media have joined Doubleclick Ad Exchange, which enables ad-targeting of the most appropriate audiences through real-time open ...
The company has announced a tangible step toward identifying and preventing invalid traffic on DoubleClick. Responding to concerns from advertisers and agencies that have lost ad spending to fraud on ...
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