MarketWatch

E.l.f. Beauty’s stock is on pace for record rally, as analysts debate whether uncertainty is a ‘blessing in disguise’

E.l.f. Beauty Inc. on Wednesday opted not to offer a full-year financial forecast, saying tariffs were making the consumer landscape too difficult to measure. But on Thursday, shares of the cosmetics ...
Business Wire

e.l.f. Introduces “color e.l.f.nalysis” and Curated Pinterest Boards

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital ...
Business Wire

e.l.f. Cosmetics is First Brand to Launch Shoppable In-Stream Element on Twitch, Powered by Amazon Ads

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), today announced an innovative partnership with Twitch, powered by Amazon Ads, to become the first brand to ...
MarketWatch

E.l.f. Beauty turns to Hailey Bieber for help as tariffs cloud the company’s outlook

Cosmetics maker E.l.f. Beauty Inc. on Wednesday said that it was unable to provide a financial outlook for the fiscal year ahead due to tariffs, and announced an agreement to acquire Rhode, a beauty ...