Marketers say accurate measurement is the most important element of a successful B2B multichannel marketing strategy, according to recent research from ActOn and Ascend2. The report was based on data ...

The sales journey is now digital. Hybrid workforces and talent shortages continue to fast-track many companies’ paths toward digitally driven processes. We rely on digital assets like websites, social ...

Imagine you’re the captain of a boat moving upstream. Your crew of five struggles to row against the current. You then add a new member to the team. This person jumps into the boat, picks up an oar, ...

The Pensions Regulator (TPR) has streamlined its requirements for statements of strategy in response to industry feedback, as its Defined Benefit (DB) Funding Code comes into effect. The regulator ...

It’s fantastic to have a growth strategy (in your head or on paper), but does it include all the necessary elements to be successful? Why ought a customer purchase from you? Are your strategies and ...

A majority of companies are in early adoption stages when it comes to business intelligence (BI). They have a few BI implementations but have not thought about it globally for their organization; ...