Alt text is a short written description of an image that describes the appearance, content and/or function of an image. Screen readers read the alt text aloud to website visitors, allowing them to ...

Tall hamburger with a hand reaching for it. The introduction to the article, surrounded by a collection of examples of alt text, displayed over blank boxes, arranged in a scattered formation.

Making your online content and social media profiles accessible to the majority of people stumbling across your posts is an intentional practice. From Instagram and Twitter photo descriptions to ...

The person asking the question wanted to know whether alt text was still relevant for search optimization. In order to understand the role of alt text for SEO it’s useful to learn the technical reason ...

Readers of a certain age may remember early e-books that had black rectangles in place of the images. (They were rendered as such because publishers had only obtained print rights to the images.) That ...

Google’s John Mueller and Lizzi Sassman discuss creating image alt text that’s good for those using screen readers, briefly touching on what to do about decorative images and how it’s tricky to write ...