It’s safe to say that 2014 was the year of social media marketing, where content played the most significant role in service advertising between businesses. What’s in store of B2B marketers in 2015?

Cutting-edge technologies and innovative strategies are redefining how businesses connect and engage with each other. The B2B marketing space, in particular, is at the forefront of a revolution that ...

The B2B marketing team of the future is likely to be more agile, data-driven, and customer-centric than ever before, LinkedIn concludes in its “2024 B2B Marketing Benchmark” study. Blending old and ...