It’s that time again – let’s predict the future! One of the key areas in which technology is affecting online media is in publisher yield optimization. Yield, though, isn’t necessarily a sell-side ...

Rajeev Goel is CEO and Co-Founder of yield optimizer, Pubmatic based in Palo Alto, California. AdExchanger.com: How many participating publishers does Pubmatic have? Rajeev: We have over 5,500 large ...

Yield optimization has emerged as a critical area of opportunity, ripe for disruption, in the rapidly evolving landscape of decentralized finance (DeFi). As blockchain technologies mature, companies ...