The examples and conclusions from The Innovator’s Method are drawn primarily from a sample of companies that were either among the world’s leaders in innovation premium or generated a significant ...

The Research & Evaluation Methodology (REM) program offers the opportunity to combine substantive interests in education while learning quantitative social science research methods. Our students learn ...

Companies and other organizations use marketing research to manage the risks associated with offering new products and services. These organizations don't want to spend too much money developing a ...

Capstone courses integrate knowledge, concepts, and skills associated with an entire sequence of study in a program. This method of assessment is unique because the courses themselves become the ...

Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

This study looks at how national public opinion polling in the United States changed from 2000 to 2022. It focuses on two aspects: the sample source(s) – that is, where the survey takers came from – ...

In the world of business, methods of organization can be used to convey an idea, relay information, assemble a procedure and seal a deal. Methods of organization create order and direct the thoughts ...

Pew Research Center’s experts provide analysis of trends shaping the world grounded in the Center’s rigorous empirical research. Because the Center is strictly neutral, its experts do not make policy ...