If you're developing a business or organization, determining a direction and establishing goals is critical to your success. Creating a mission or vision statement that's specific to your venture ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Opinions expressed by Entrepreneur contributors are their own. When the Walt Disney Co. was created in 1923, it had a simple vision. The company wanted to be the “world’s leading producers and ...

Over the years, I’ve observed complete bewilderment over two of the fundamental features of a company’s culture: its vision statement versus its mission statement. In browsing explanations from ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brendan P. Keegan Do you ...

Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

Entrepreneurs must understand the key differences and similarities between mission statements and visions statements, and should have both for their organization. These statements can help define the ...

Who would have ever thought that something so philosophical could be so consequential? I thought creating a mission statement and vision statement for my business would be easy enough: a little ...