As display ads move away from Flash to HTML5, many marketers are willing to spend more on creative programmatic ads, according to Ad Week. HTML5 ads have higher deliverability rates on desktop and ...

AdRoll Account-Based Marketing (ABM) is a personalized digital marketing solution designed to help marketers target key personas at their named accounts, create highly personalized ads and show their ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Online ad retargeting startup AdRoll has raised $15 million in its second ...

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“Retargeting helps companies advertise to website visitors who leave without a conversion — about 98% of all web traffic. This is done by displaying ads to the prospect as they surf the internet via ...

80 percent of all internet traffic will be video content in 2019, and studies show more than half of consumers report they are more willing to stay on a brand's channel if video content is included.