The classic and most frequent mistake is to assume that a formula for the licensing or franchising of a brand in one market will work equally well, unamended and unadapted, in another market. This is ...

In the New Economy, intellectual property is often the corporate crown jewels, both for companies in the technology business and for those that simply use technology to make their own businesses more ...

Forbes contributors publish independent expert analyses and insights. When you’re starting a company, you’re juggling a hundred priorities: building the product, hiring the team, raising money, ...