Experiential learning—where students learn by doing—is moving from the sidelines to the center of education. From AI-powered projects to industry partnerships, schools are rethinking how to prepare ...

Anyone who's been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a "new" sector of marketing: ...

Traditional marketing was designed to create a message and distribute that message as efficiently and effectively as possible. Experiential advertising uses modern forms of communication and ...

Interactive systems should not only model user behaviour. They should also model the reliability of their own interpretations ...

The 2026 Experiential Learning Showcase at Rutgers Business School challenged students to demonstrate how they have applied ...

Morehead State University celebrates the impact of experiential education with annual awards recognizing outstanding students ...

The typical college assignment might end when the final grade is posted, but at Purdue University, learning often goes far beyond the classroom. Picture a student collaborating with a local nonprofit ...

A business brand is an identity, a marker that sets business products and services apart and is easily identified through logos, messages, colors and treatment of customers. Brand activation is one of ...

There’s a new trend in experiential marketing that reaches far beyond sessions, live entertainment, video, and even the best keynotes. New tech is enabling new dimensions of interaction, community, ...

Over the past month, the Canva World Tour 2025 has taken us around the world – from São Paulo to Mumbai, London to Los Angeles – meeting creators, teachers, teams, and businesses everywhere. Across ...

With more consumers craving interaction and experiences from brands, agencies have elevated the events management space into a key cog of the integrated, digital communications sphere. First, it was ...

Experiential retail was a hot topic in the industry before Covid-19. But since the pandemic began, online sales have surged and many brick-and-mortar retail stores have closed their doors permanently.