At first, schema markup might seem confusing. Schema markup, also known as structured data, is a piece of code you add to your website pages to help search engines understand your content better.

Eliav Lankri asked me on Twitter yesterday if Google is now preventing emojis from showing up in the FAQ schema rich results. I had a hard time finding any examples of emojis showing in these FAQ ...

When FAQ Schema first launched, it was an exciting time for SEO. But the excitement soon turned to frustration (for some), with the guidelines for implementation being so broad they applied to just ...