You must have known some marketing campaigns that fell off due to a lack of connection with the target audience. Also, maybe they weren't clear about or didn't know their ideal customers.

Reaching the right audience on social media is essential for building community and clarifying what type of content you create on social media. No matter your niche (travel, food, fashion, etc.), as a ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

You'd never hide your content from your target audience, right? But I'll let you in on a secret: If you're not publishing content in the publications your target audience is already reading, you might ...

The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages from initial awareness of a product or service to ...

A new study conducted by Forrester Consulting on behalf of TransUnion has revealed significant challenges faced by many marketing teams. These challenges primarily stem from the complexity of their ...

A target market is defined by shared, specific traits like age or lifestyle. Defining a target market aids in creating focused product decisions. Target market info improves marketing efficiency and ...