Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Modelo is doubling down on its college football ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. DoorDash’s latest marketing effort, billed as its most ...

Zaxby’s marketing this fall is where the rubber meets the road. With the debut of a new food truck and an ongoing partnership with International Management Group’s college division, Zaxby’s has gained ...

KANSAS CITY, Mo. — Chiefs Kingdom’s ever-expansive reach continues to grow. The team announced Monday it has secured international marketing and commercialization rights for the United Kingdom, ...

Avocados From Mexico has mixed up its marketing strategy like a fresh batch of guacamole, cutting loose a platform with 128 million viewers for more targeted—and more affordable—opportunities on ...

Billions of ad dollars are poured into football season annually. From Super Bowl commercials to stadium partnerships, it’s a critical season for restaurant marketers to maximize the return on every ...

DirecTV has reached a multi-year agreement with six major university athletic programs ahead of the 2025 college football season, the company announced this week. The partnership, brokered with media ...

1. Know the fans, feel their passion. Base your communication strategy on football fan insights. Football fans are a unique bunch, understand them, know how they consume football and ensure there is ...

In the modern age of college football recruiting, accessibility to the program is extremely important for branding and marketing. Even outside of recruiting, being at the forefront of finding new ways ...

"Epic Launch," Ram's new marketing and advertising campaign starring Terry Crews, kicks off season-long series taking viewers through the college football season Ram teaser hinted at Crews' campaign ...

Scottish football’s three senior bodies have agreed a seven-figure deal with UK-based software firm HALO as Official Technology Partner. Brokered by Scottish Football Marketing, the landmark agreement ...