Ethical Marketing In The Age Of Algorithmic Bias: The CEO’s Responsibility

Algorithms aren’t acting maliciously. They’re doing what they were built to do. That’s why algorithmic bias in marketing is ...
Forbes

Overcoming Algorithmic Gender Bias In AI-Generated Marketing Content

One of the most exciting advancements in content marketing is the use of large language models (LLMs) to create impactful and engaging marketing content at speed and at scale. LLMs, such as GPT-4 and ...
Harvard Business School

USC's Kalinda Ukanwa Predicts Biased Algorithms 'To Be Less Profitable' Over Long Run

Part 2, Digital Inequality Series: Under what conditions can artificial intelligence benefit all of society vs. just a few people? Kalinda Ukanwa, a quantitative marketing scholar at the University of ...
Scientific American

Humans Absorb Bias from AI—And Keep It after They Stop Using the Algorithm

Artificial-intelligence programs, like the humans who develop and train them, are far from perfect. Whether it’s machine-learning software that analyzes medical images or a generative chatbot, such as ...