I'm a millennial mom who started using slang with my Gen Alpha kids. After the initial shock, it brought us closer together.

Parents are starting to pass on ultra-processed snacks and reach for options with simpler ingredient lists — often influenced ...

Millennials had internet at home like no other generation. It was slow and unsupervised, but they did the best with what they ...

The OpenAI CEO got a public grammar lesson from one of his own new hires, and it was all over a single misplaced suffix. On ...

Today, on Record Store Day, thousands of people will queue outside independent shops not just for the music, but for the ...

The linguistic contributions Gen Zers brought to our society are officially vintage in the face of Gen Alpha’s influence. Born after 2010, this iPad generation is fluent in a rapidly evolving language ...

New Nielsen data shows Gen Alpha leading adoption of AI-powered chatbots for TV and movie discovery, with nearly half preferring them over traditional search. While AI tools outperform on complex and ...

It’s important for retailers to get a better handle on this young generation’s unique attributes and evolving behaviors. That’s what I said in my 2018 DSN Column focusing on the importance of the ...

It’s unclear whether Alpha (Mélissa Boros), the title character of the new film from Titane and Raw writer-director Julia Ducournau, is named for her generation. For that matter, Alpha has enough ...