What are you wearing? If it’s golf apparel, there’s a decent chance it has a logo on it. A course crest on the chest. A name stitched on the sleeve. A quiet signal to anyone who knows how to read it.

This article is part of "The Business of Sports," a series on the teams, leagues, and brands turning competition into big business. We're in the midst of a golf renaissance in the United States.

Nowadays, course logos get stitched onto everything imaginable. For special rounds, the trip to the pro shop for logoed merch ...

Rarely have the logos on a golfer’s apparel garnered such interest as what Tommy Fleetwood has seen this spring, but much of that was earned. Fleetwood has been repping a wide array of golf course ...

Rarely have the logos on a golfer’s apparel garnered as much interest as Tommy Fleetwood‘s have this spring, but much of that was earned. Fleetwood has been repping a wide array of golf course logos ...