Search Engine Roundtable

Google Ads Ad Group Settings For Al Max

Google has a new beta within Google Ads for Al Max ad group settings with search term matching. This shows when AI Max is turned on and Google wrote in the setting, "Turning off search term matching ...
Search Engine Roundtable

Google Ads Adds Segmenting Option To PMax Asset Groups In Reports

Google Ads has added a new segment option to the reporting for Performance Max assets groups. Some advertisers are seeing the "segment" option within the PMax Asset Group Performance section of ...
Search Engine Land

Google tests AI Max ad group setting in keyword-less shift

A new beta spotted in Google Ads, dubbed “Ad Group setting for AI Max,” is giving advertisers a preview of Google’s next major move – broadening search targeting at ad group level with less reliance ...
MediaPost

Google Ads To Automatically Pause Ad Groups With Low Activity

Google will pause Ads groups that have not seen impressions in the past 13 months as it attempts to improve budget efficiency for advertisers. The rollout, which will push many search marketers to ...
Search Engine Land

Google Ads API to sunset ad sharing this October

Google Ads’ ad sharing, which lets a single ad be reused across multiple ad groups, will be deprecated with v22 of the API. Starting mid-October, shared ads will be blocked from creation, then phased ...