This article assumes that the reader already has a grasp of the basic fundamentals of PPC, including registering an Adwords account. Having said that, if you are just starting to out with PPC ...

Having trouble with traffics for your website? Worry no more as Google AdWords is making your challenges your advantage. Google AdWords is a Certified branch of Google that allows entrepreneurs and ...

Google AdWords created a new headache for digital marketers earlier this year. It confirmed that paid search ads would no longer be displayed on the right side of a Google search engine result page ...

In case you haven’t heard, there’ve been some recent media rumbles that report Google AdWords isn’t practical for small businesses. In fact, one New York Times piece concluded that paid search isn’t ...

Do you ever set the max cost per click (CPC) for keywords only to sit back and wonder whether or not that’s how much you should bid? In this post, I’m going to discuss three advanced AdWords features ...

Simply developing a great mobile app for your customers is not enough to guarantee downloads or maintain user engagement. Beyond that initial app development project, you need to think considerably ...

The newest Smart Bidding option aims to increase conversion volume and will spend a campaign's daily budget in pursuit of that goal. Smart Bidding strategies in AdWords use machine learning to adjust ...

Are you wasting money on Adwords? What digital marketer hasn’t wondered that? Sure, you might see some positive ROI, but what about the waste? Are you getting the best results? Are you making the most ...

Google is adding a bid adjustment in AdWords specifically for calls. The bid adjustment for calls informs how often call information appears in mobile search ads. From the announcement: For example, ...

SearchMetrics, a leading global enterprise platform for search experience optimization, has released a white paper that identifies the top ten most important players in the two main advertising ...

When most marketers think of PPC, they think of Google AdWords. While AdWords is a great platform to work with, others like Bing Ads often go ignored. Bing Ads has a lot of catching up to do to be on ...