Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...

Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max ...

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. It combines all of Google ...

Google rolls out AI tools in Performance Max to boost ad campaigns through automated asset creation. Google launched new AI features for Performance Max campaigns. These tools help generate more text ...

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface. Google's automated Performance Max campaigns now show detailed ...

Google Ads announced that within Performance Max the search ad company is rolling out asset generation globally in English with more languages to come. Plus, image editing will finish rolling out in ...

Google today (Nov. 7) is rolling out generative AI features in its Performance Max ad product as a beta to all U.S. customers, per details the company shared with Marketing Dive. Executives at the ...

After being released to limited accounts during its alpha (2020) and beta (2021) stages, Performance Max rolled out to the wider Google Ads community in 2022 ahead of the peak shopping season. Since ...

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to ...