You’ve set up your Search campaigns, you’ve got your headlines and your descriptions, and your final URL. So your ad is done, right? Not necessarily! Assets (formerly known as Extensions) are an ...

Google is rolling out asset-level reporting for Display campaigns, giving advertisers a clearer view of how individual creative assets perform — a move that brings Display closer to the visibility ...

The conversations shaping PPC this week focused on how AI interprets intent, how holiday demand played out across Shopping and Performance Max, and how Google is adding more automated language ...