By Alex Weprin Senior Editor 2025 has been a whirlwind year … for corporate rebranding shenanigans. From cable channels and ...

After Warner Bros. Discovery officially decided to revert its streaming service’s name from Max to its original name, HBO Max, it looks like the company isn’t done making changes to its HBO division.

When HBO Max changed its name to Max in 2023, many people questioned the reasoning behind the change and who had been paid a lot of money to come up with the new name. When it was announced in May ...

Warner Bros. Discovery just announced that its subscription service, which was recently reverted to HBO Max after a failed rebranding attempt, is getting a price increase on all of its plans. Starting ...

It's always a sad day whenever a streaming service announces plans to raise prices. Such is especially the case when talking about a service as altogether popular as HBO Max, one of the premium ...

HBO and HBO Max have renamed some of their U.S. linear channels, effective immediately. As a result of the changes, HBO2 will now be known as HBO Hits, while HBO Signature’s name has been changed to ...

The era of affordable streaming continues its steady decline. HBO Max subscribers are bracing for another round of price increases, marking yet another chapter in the streaming industry’s relentless ...