How The Bath & Body Works (BBWI) Investment Story Is Shifting After Q4 And New Strategy

Price targets for Bath & Body Works are currently clustered in the low to mid US$20s, with some bullish analysts stretching up toward about US$30. Those higher numbers tend to come from firms leaning ...

Bath & Body Works says that it closed nearly 100 stores in the last year

Bath & Body Works quietly closed nearly 100 stores worldwide during 2025, offering a slightly less fragrant glimpse into how ...

Bath and Body Works opening new non-mall stores in Rhode Island

Bath & Body Works closed 92 stores last stores in 2025 as they shift to a new model. How that's playing out in Rhode Island ...
The New York Times

Bath & Body Works Needs Holiday Shoppers. Do New Scents Draw Them In?

Every year, Bath & Body Works introduces a scent that it hopes will break through during the shopping season. It doesn’t have to smell like gingerbread. By Jordyn Holman On a Thursday evening not long ...

Bath & Body Works Names First-Ever Chief Brand and Product Officer

The fragrance veteran will be Bath & Body Works' first-ever chief brand and product officer.

Bath & Body Works says it can't compete without Amazon

Bath & Body Works needs Amazon to reach new customers, CEO Daniel Heaf said. The e-commerce giant it key to the retailer's ...