Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. How does a venerable American brand known for creating the ...

The art of crafting analytics dashboards goes far beyond displaying metrics on a screen. For marketing managers responsible for customer experience, these dashboards become the primary vehicle for ...

I’ve always been fascinated by companies that form deep, lasting bonds with their customers. What sets them apart? After years of studying successful brands and working with growing businesses, I’ve ...

From Board Confidence to Customer Confidence, the advantage of a Customer Advisory Board (CAB) is simple: it becomes a ...

A customer-first business strategy that prioritizes exceptional service, empowers employees and leverages feedback can transform satisfied customers into loyal advocates, driving sustainable, ...

Customer connection has become the defining advantage in e-commerce as brands balance personalization, data, automation, and ...