It’s a page on your website that funnels a visitor to take one, specific action. Typically, landing pages drive mailing list sign-ups with specific incentives (like free bonuses). Landing pages work ...

If you spend time inside a SaaS growth team, you’ve heard the debate: “Do we need a better hero image, or is the CTA not bold enough?” Someone suggests A/B testing a new button color. Another proposes ...

Landing pages–individual web pages that are separate from a company’s main website–are a way to target specific audiences and make them ripe to buy what you’re selling (so to speak). At ShortStack, we ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In the world of digital marketing, few things are more ...

Using Facebook iFrames, business page users can create interesting and eye-catching landing pages. You can use these pages as special sale ads or to inform new users that come to your page about ...

When attention spans are ever-decreasing and visuals are processed faster than text, landing page design can make or break a conversion. While creating compelling call-to-action copy is crucial, the ...

When someone clicks on an ad or a link, where they land often decides whether they sign up, buy, or bounce (leave the page). That’s why the type of landing page you choose when setting up a marketing ...

Savvy online marketers use landing pages to increase conversion rates in their online campaigns. Simple design combined with continual testing gives better results than simply pointing traffic at a ...

A well-designed landing page can mean the difference between a website visitor and a customer. Here are 30 examples of great landing pages for inspiration. In the world of digital marketing, landing ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. What do people see when they search for you online? To control these ...

One of the biggest social media platforms, Instagram has evolved from a photo-sharing app to a lean, mean, lead-generating machine. The 83% of Instagram users who discover new products and services on ...

Paul Jarvis experiments with words and design. His latest book is called The Good Creative: 18 ways to make better art. What’s a landing page? It’s a page on your website that funnels a visitor to ...