In late April, we began a case study series investigating how one might use options to express a bullish investment opinion in IBM. This case study was based on a Tear Sheet I had published to ...

This is the second article in our Case Study series on IBM (read our first article). It explains the economics of our option investment in IBM and answers the following three (good) questions: If the ...

The University of Massachusetts Amherst Center for Employment Equity has used an examination of IBM to launch series of case studies designed to explore the business rationale and goals of companies ...

This is the third installment of my unified communications evaluation series. This article examines the UC offering from IBM. Overall, I give IBM a grade of ...

This case study details IBM's US campaign that drove brand value, 'Made with IBM', engaging with the Masters Tournament, and demonstrating how the company has been crucial to their clients' success.

IBM in China is breaking out of the stereotype of being robotic dullards as a technology company. IBM aims to associate the brand with ‘creativity’ and as a tool for adventurous do-it-yourself ...

Business is hard to predict. Anyone in business knows this. What they might not know is that IBM has data analysis software to help companies make better predictions. But saying it isn’t enough. IBM ...

Miami-Dade is one of the largest counties in Florida, with a population of three million citizens. Recognizing the opportunity to open up government with a large-scale analytics platform that could ...