Big Blue’s unforgettable logo has helped it maintain a consistent brand identity for more than half a century.

Stock splits used to be a common corporate practice. According to the CFA Institute Journal Review, the frequency of stock ...

IBM has released a detailed timeline of its logo history, tracing its transformation from an Art Nouveau emblem in 1915 to Paul Rand’s iconic striped design in 1972, which remains largely unchanged ...

ENDICOTT, N.Y. - Google, Apple and Facebook get all the attention. But the forgettable everyday tasks of technology - saving a file on your laptop, swiping your ATM card to get 40 bucks, scanning a ...