As consumers become more eco-conscious, brands are quick to jump on the sustainability bandwagon, capitalizing on the growing interest in environmentally-friendly products. This is certainly true in ...

Innovation is hailed as the engine of progress, yet despite billions invested each year, the vast majority of innovations never succeed. “The commonly accepted figure is that 90% of innovations fail ...

From chicken guts to stevia, Cargill wants to be an 'innovation brand' Projects involving chickens and sugarless sweeteners are examples of a growing focus on innovation at the Minnetonka-based ...

With the steadily increasing role of technology in society, many companies seek to promote their innovative power more widely, as an integral part of their overall brand image. Zeeger Vink explores ...

How do you build a culture of innovation in your business? This article looks into practical tips for integrating innovation ...

While we’ve become increasingly reliant on metrics for design decisions, there is something more powerful in human creativity: the art of mental stargazing and the hidden currents of our intuition.

This episode of the Marketing Smarts Live Show features David Aaker, a renowned figure in the world of marketing. Together with host George B. Thomas, he delves into the fascinating concept of ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Suzanne is a content marketer, writer, and fact-checker. She holds a ...