You might see the phrase “interactive content marketing” and think that it’s something contemporary. But interactive content marketing, as I define it, is a groundbreaking new spin on content ...

It's been a staple of the fast food industry for years. Say a customer were to walk into a McDonald’s and order a Big Mac; the cashier would instinctively ask, “Would you like fries with that?” That ...

The face of the advertising industry has changed dramatically over the last few years, as the Internet has become increasingly dominant and has shouldered its way into the mainstream. Although ...

Marketing is essential to success in business. You may have an excellent product or quality service, but if you don't get the word out, then your business will not get the attention -- or customers -- ...

Interactive media’s share of worldwide advertising expenditures—internet, mobile and gaming—is expected to hit 15% next year, almost double the amount recorded only four years ago, and will remain the ...

As consumers we do not always realize that our addiction to multiple devices is quickly altering long-established approaches to advertising, media planning and success measurement. As marketers, ...

The practice of interactive marketing, which is marketing through open dialogue with customers, has boomed in the Internet age because it is easier than ever to open a line of communication between ...

The Interactive Advertising Bureau, or IAB, today unveils its second-annual list of the 250 most innovative direct-to-consumer, or DTC, brands in the marketplace. The trade organization launched its ...

The use of interactive content in digital marketing strategies is on the rise, which means you may need it for your business or find yourself behind the curve. Over my 30+ years in the marketing ...

New forms of marketing seem to rise to the top of the priority list every few months. And although trends like influencer and experiential marketing are important and effective, being able to read and ...

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