Adobe has launched the public beta of its Firefly AI Assistant for Creative Cloud, while Adthena introduced AdBridge to adapt Google Ads campaigns for ChatGPT advertising. Both aim to simplify ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...

The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

Creative is one of the biggest levers for performance, but the cultural clash between creative and media teams result in marketers underutilizing this approach. On this week’s podcast, we highlight ...

Scrappy, lo-fi ads are capturing attention where polished creative gets ignored. Here's how to test it without risking ...

Dos Equis has concocted another clever "Most Interesting Man in the World" campaign. And this one is going against the grain against the rest of the Super Bowl LX commercials. According to Statista, ...

Ad performance is no longer driven only by big budgets or large production teams. It is increasingly shaped by how quickly teams can create, test, and refine their creatives. An AI video generator ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...