JCPenney is leveraging a second-screen mobile game and familiar live moments during the Academy Awards television broadcast to build brand engagement and aid charities. The game, ?Oscars Play to Give, ...
JCPenney has launched an online game to help pitch ita dorm room products to college-bound women. The game, called “Dork Dodge,” at www.dorkdodge.com, plays into dorm life while entertaining and ...
JCPenney has strayed from its traditional marketing roots in print and television to connect with college-bound women where they play--online. The casual video game, "Dork Dodge," created by digital ...
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