Women's Wear Daily

LL Cool J’s Rock the Bells to Offer Essentials Collection

LL Cool J is branching out into basics. The actor and entrepreneur’s Rock the Bells collection has long been centered around classic hip-hop-inspired streetwear, but today he’s introducing a line of ...
The Root

LL Cool J's "Rock The Bells" Expands Into a Web Destination Celebrating Hip-Hop's Trailblazers

LL Cool J’s longtime brand Rock The Bells is expanding itself as a website dedicated to celebrating the icons and trailblazers in hip-hop culture. The site will provide visitors and fans with “content ...
The Hollywood Reporter

LL Cool J’s Rock the Bells Brand Raises $8M In Series A Funding

With the new round the company plans to invest further in its direct-to-consumer business, particularly in the content, commerce, and experiences spaces. By Alex Weprin Senior Editor LL Cool J is ...
EURweb

LL Cool J’s Rock the Bells Inks First-Look Deal with Paramount Global

LL Cool J performs at BET Jams Presents: 2018 BET Experience Staples Center Concert, sponsored by Nissan, at L.A. Live on June 21, 2018, in Los Angeles, California. (June 20, 2018 – Source: Bennett ...